Know Your Mind

Independence Blue Cross

At the start of the COVID-19 pandemic, my employer SteegeThomson developed the “Know Your Mind/Cuida tu Salud Mental” campaign in partnership with local broadcast stations NBC10, Telemundo 62, and iHeart media. The goal of the campaign was to deliver reliable mental health advice and resources to the public. The work included a PSA campaign, blog and social media posts, and expert interviews on TV and radio. The entire campaign was executed in both English and Spanish. As the lead and sole designer on the project, my role was to create the campaign’s visual identity and execute many of the deliverables. I also wrote a short brand toolkit for other vendors like videographers and web designers to use.

In 2022, this campaign earned a Hermes Creative Platinum award for Best Communication Campaign.